Google Shopping

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Our experts' advice to help you grow

Our Google Shopping (CSS) team shares their tips to help you improve your Shopping campaigns.

Showing 31 results

How smart Inventory Management could maximise your sales

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How smart Inventory Management could maximise your sales
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Drive more conversions this holiday season with Performance Max assets

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Drive more conversions this holiday season with Performance Max assets
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Performance Max

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Captivating consumers and driving sales through shipping annotations
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Performance Max

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Optimising your Performance Max campaigns for the holiday season
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Performance Max

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Key tools to run successful Performance Max campaigns
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Three trends and actions to build successful Shopping campaigns in 2023

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Three trends and actions to build successful Shopping campaigns in 2023
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Your guide to peak success

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Your guide to peak success
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Illustration of the Merchant Center dashboard

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Best practices for your feed in peak 2022
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Your Performance Max checklist

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Your Performance Max checklist
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Automation

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Performance Max upgrade & optimisation tips for audience signals and assets groups
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GSS expert offering solutions to common issues in merchant's GMC account

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5 common account & item-level GMC issues and how to fix them
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Succeeding with Shopping campaigns in 2022: 5 key actions and trends

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Succeeding with Shopping campaigns in 2022: 5 key actions and trends
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A person checking and putting ticks in a list, confirming that everything works fine.

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How to optimise your Shopping campaigns to meet your business objectives in the year ahead
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How to set up your Target ROAS and Smart Shopping campaigns successfully
Video

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How to set up your Target ROAS and Smart Shopping campaigns successfully
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Shopping ad linked with a bar chart that shows increase
Video

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How to build your Shopping campaign strategy around 'zero-impression products'
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Image with a person showing a pie chart, with shopping bags in front of her.

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Your weekly countdown to Black Friday '21 starts here
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A Google Shopping (CSS) team member is helping their merchant improve the performance of their Shopping campaigns by adding extra blocks on a bar chart.

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OptiScore new recommendations and key optimisation opportunities for your Shopping campaigns
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A Google Shopping (CSS) team member in front of an EMEA map.

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Export & shipping best practices for your product feed and Shopping campaigns
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Illustration of a Shopping ad and its settings

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Tips to optimise your Smart Shopping campaigns in 2021
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Google Shopping team member, merchant and customer in front of a Shopping Ad

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The benefits of using Smart Shopping campaigns
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How to modify your product feed in Google’s Merchant Center
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Magnifying glass inspecting graph

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Exploring automated bidding strategies to optimize Shopping campaigns
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Checklist with thread attached

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Best practices for Shopping campaigns when using Target ROAS as the bidding strategy
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Shopping ad with a sale sign that is linked via a thread with a parcel that is being loaded into a truck.

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Peak Season: Setting up your Shopping campaigns for success
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Get your Shopping campaigns ready for the 2021 end-of-year peak season
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Shopping ads that are selected automatically

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Improve the performance of your Shopping campaigns with Smart Bidding
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Parcels with discount signs on them and an open laptop with a shopping basket.

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Black Friday: Tips & Checklist for your Shopping campaigns
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Mobile UX with a Shopping ad

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How to prepare your feed for scheduled website downtime
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Christmas stocking and gifts being prepared

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Getting Ready for the Peak Season: Optimisation Tips for your Shopping Campaigns
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Google Shopping team member points to a calendar date with a customer

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How to create your first feed rule in Google’s Merchant Center step-by-step
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Online Shopping Journey showing products on computer screen, credit card and delivery boxes all connected by a thread

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Enhancing your Shopping campaigns’ performance with OptiScore
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