Welcome to Google Shopping

See how we can help your business

Google Shopping is Google’s Comparison Shopping Service and a Google Premium CSS Partner. Google Shopping helps businesses grow by selling more and better across Europe, delivering outstanding Google quality service levels.

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Learn more about Google Shopping, Google's CSS

Learn more about Google Shopping, Google's CSS

What is a CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers' websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping ads. Google Shopping is Google's CSS.

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Get the support you need with Google quality service

Google Shopping is your trusted partner, working with you to make the right decisions for your business. You’ll have access to in-depth industry knowledge, fast, proactive and personalised support.

A Google Shopping team member placing a Shopping Ad

Be precise by reaching the right audience

Google Shopping gives you a comprehensive strategy tailored specifically to certain geographies, categories or customer segments, so you know you can reach the right audience efficiently.

A customer with a broken bike using looking at a Google Shopping Ad to find his replacement bike wheel

Stay ahead of the trends with Google Shopping

With Google Shopping, you’ll stay up-to-date on the latest industry trends with a combination of product expertise and our relevant, in-depth category and industry knowledge.

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How can we help you?

Please select an option from the drop down menu, so we can direct you to the right information.
Select from the following options
  • I am interested in using Google Shopping as my CSS
  • I am a Google Shopping (CSS) client and I need support with implementation or optimization of Shopping Campaigns
  • Other topics

If you have a Google Shopping (CSS) Account Manager, please contact them directly for support with implementation or optimization of Shopping Campaigns. If you don't have a Google Shopping Account Manager, we invite you to check our recommendations in the Resources and Expertise section of this website or check the resources in the Google Ads Help website.

Please contact the Google Ads Support team directly via Phone or Email for all troubleshooting queries including Billing & Invoicing, Policy & Ad Review, Merchant Center and Google Analytics. Make sure to have your MCC or Customer ID at hand.

Country where your business is based
  • United Kingdom
  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Other
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Spain
  • Sweden
  • Switzerland

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