Tchibo increased their sales from Showcase Ads by 150% with a successful shopping campaigns strategy.

Tchibo’s objective was to increase presence and sales during the stages when a user starts the purchase journey and explores products on Google Search.

The Tchibo and Google Shopping Teams discussed how using the best practice approach for showcase ads would help Tchibo place the right ad when the user started a Google Search.

Partnering with Google Shopping helped Tchibo extend their showcase campaigns to 15 more sub categories. Regular adjustments and monitoring of the campaign performance helped reach the desired goals amidst a changing market landscape.