SHOP APOTHEKE EUROPE achieves revenue growth of 80% YoY in partnership with the Google Shopping Team.

The SHOP APOTHEKE EUROPE and Google Shopping Teams worked together to create a shopping campaigns strategy for 2020 focused on hitting their sales targets through Smart Shopping Campaigns. The aim was to show a variety of ads across networks by combining Smart Shopping Campaigns with existing product feeds and assets. To increase sales more efficiently, the approach was to gradually switch from standard to Smart Shopping Campaigns, leveraging best practices (e.g. number of products per campaign, bidding and seasonal adjustments etc.) as a blueprint to achieve better performance.