Google Shopping

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SHOP APOTHEKE EUROPE achieves revenue growth of 80% YoY in partnership with the Google Shopping Team.

The SHOP APOTHEKE EUROPE and Google Shopping Teams worked together to create a shopping campaigns strategy for 2020 focused on hitting their sales targets through Smart Shopping Campaigns. The aim was to show a variety of ads across networks by combining Smart Shopping Campaigns with existing product feeds and assets. To increase sales more efficiently, the approach was to gradually switch from standard to Smart Shopping Campaigns, leveraging best practices (e.g. number of products per campaign, bidding and seasonal adjustments etc.) as a blueprint to achieve better performance.

In the last couple of months we saw great results for our business thanks to the new approach and support from the Google Shopping Team. Smart Shopping Campaigns are the perfect format for a dynamic market environment and companies like SHOP APOTHEKE EUROPE, enabling us to respond fast to clients’ needs. We’re looking forward to our partnership and new projects in 2020.

SABRINA ROSENKRANZ, MANAGER PERFORMANCE MARKETING AT SHOP APOTHEKE EUROPE

3X

Increase in Campaign Reach (YoY)

80%

Revenue Increase (YoY)

Download the PDF to see more details on how SHOP APOTHEKE EUROPE partnered with the Google Shopping Team to develop a Smart Shopping Campaigns strategy.

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