CREA-Quincaillerie.Pro increase revenue by 52% with their Google Shopping Team.
CREA–Quincaillerie.Pro partnered with the Google Shopping Team to develop a campaigns strategy based on Smart Shopping Campaigns. Launching in August 2019, both teams worked together to continuously optimise the Shopping Campaigns strategies to maximise performance, with the spotlight on CREA–Quincaillerie.Pro’s peak season from September to December.
The Smart Shopping Campaigns increased profitability on CREA–Quincaillerie.Pro top product categories, whilst maintaining high website traffic to reach a virtuous circle with machine learning. Targeting users more efficiently has enabled an increase in average order value per basket.
52%
Increase in revenue growth since August 2019
10%
Decrease in cost per conversion YoY
In 6 months we saw fantastic results in our revenue thanks to the premium support from the Google Shopping Team. We’re looking forward to the next stages of our partnership and expanding the project further in 2020.
JEAN-CHRISTOPHE ROUSSEAU, MANAGING DIRECTOR CRÉA-QUINCAILLERIE.PRO
