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CREA–Quincaillerie.Pro partnered with the Google Shopping Team to develop a campaigns strategy based on Smart Shopping Campaigns. Launching in August 2019, both teams worked together to continuously optimise the Shopping Campaigns strategies to maximise performance, with the spotlight on CREA–Quincaillerie.Pro’s peak season from September to December.
The Smart Shopping Campaigns increased profitability on CREA–Quincaillerie.Pro top product categories, whilst maintaining high website traffic to reach a virtuous circle with machine learning. Targeting users more efficiently has enabled an increase in average order value per basket.
JEAN-CHRISTOPHE ROUSSEAU, MANAGING DIRECTOR CRÉA-QUINCAILLERIE.PRO
Increase in revenue growth since August 2019
Decrease in cost per conversion YoY
Download the PDF to see more details on how CREA–Quincaillerie.Pro partnered with the Google Shopping Team to develop a campaigns strategy based on Smart Shopping Campaigns.
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