Hunkemöller achieves revenue growth of 160% YoY in partnership with the Google Shopping Team.
Hunkemöller’s primary objectives in 2019 were to expand internationally, becoming a market leader within Europe, and to reduce the time spent manually optimising their Shopping Ads campaigns.
The Hunkemöller and Google Shopping teams worked together to develop a shopping campaigns strategy for 2019 that focused on reaching their target audiences across Europe through Smart Shopping Campaigns. This also helped to reduce the in-house workload and time spent on manual processes.
160%
Increase in revenue growth in all countries
31%
Increase in revenue growth in DE + NL
Shopping ads are the perfect medium for a fast moving retailer like Hunkemöller, enabling us to respond to clients’ high and contextually detailed purchasing intent. Our results have improved considerably with Google Shopping team's optimization tips.
BERT MIDDENDORP, MANAGER ECOMMERCE AT HUNKEMÖLLER
