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Hunkemöller’s primary objectives in 2019 were to expand internationally, becoming a market leader within Europe, and to reduce the time spent manually optimising their Shopping Ads campaigns.
The Hunkemöller and Google Shopping teams worked together to develop a shopping campaigns strategy for 2019 that focused on reaching their target audiences across Europe through Smart Shopping Campaigns. This also helped to reduce the in-house workload and time spent on manual processes.
BERT MIDDENDORP, MANAGER ECOMMERCE AT HUNKEMÖLLER
Increase in revenue growth in all countries
Increase in revenue growth in DE + NL
Download the PDF to see more details on how Hunkemöller partnered with the Google Shopping Team to develop a shopping campaigns strategy.
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