SumUp achieves a 20% growth in customer acquisition by adopting automation best practices in Shopping campaigns

SumUp wanted to grow its client base in multiple countries across Europe. To reach new potential customers, the SumUp team knew they had an opportunity to use different acquisition channels, including Shopping campaigns. Maximising efficiency of its marketing efforts by simplifying and automating its campaigns was also a key priority, particularly given the scale of the business and the planned acceleration in customer acquisition.