Google Shopping

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SumUp achieves a 20% growth in customer acquisition by adopting automation best practices in Shopping campaigns

SumUp wanted to grow its client base in multiple countries across Europe. To reach new potential customers, the SumUp team knew they had an opportunity to use different acquisition channels, including Shopping campaigns. Maximising efficiency of its marketing efforts by simplifying and automating its campaigns was also a key priority, particularly given the scale of the business and the planned acceleration in customer acquisition.

Shopping ads have become an important element of SumUp’s customer acquisition strategy, allowing us to showcase our products to merchants across Europe. With Smart Shopping Campaigns we have been able to provide relevant information to many potential clients, which has also helped bring more relevant and engaged traffic to our website.

AFROZA IRIN, LEAD ONLINE MARKETING (EUROPE) AT SUMUP

20%

Growth in customer acquisition from campaigns in Google Ads

-32%

Decrease in average cost per new customer acquired

Download the PDF to see more details on how SumUp partnered with the Google Shopping Team to develop a Shopping Campaigns strategy.

Download case study