Ooni achieves a 200% increase in revenue by optimizing its Shopping campaigns in partnership with the Google Shopping Team

Looking to increase brand awareness for selected products, Ooni’s key challenge was to localise in different markets and acquire new customers in large markets. Using a simple yet targeted approach, they partnered closely with the Google Shopping Team to increase sales and extend its customer reach.

The Ooni and Google Shopping teams worked closely together to develop and launch a Smart Shopping Campaigns strategy in July 2019, just in time for the peak summer season. By expanding Shopping Ads for all available product ranges, traffic to the Ooni website increased substantially, improving ROAS and overall revenue.