On expands into Europe and achieves a 200%+ YoY growth in online sales by optimizing its Shopping campaigns strategy
Having invested in its brand and products, On’s goal was to increase market share and brand awareness in its current markets, as well as tap into new markets across Europe. It set out to achieve this by growing revenue at competitive ROAS targets.
Working closely with the Google Shopping Team since August 2019, the On team developed and executed a holistic Shopping campaigns strategy across European markets, particularly Spain, Italy, Netherlands and Sweden.
Leveraging Smart Shopping campaigns and Showcase Ads, On was able to tap into new markets and expand its product portfolio beyond shoes to apparel and accessories.
200%
Increase in Sales YoY
At On we strive to innovate and be unique not only with our shoes and apparel, but in everything we do. Providing the best-possible user experience is a key part of that. Close collaboration with our Google Shopping team means we can continuously challenge and improve the quality of our Shopping strategy. The result is a successful, holistic global approach. And there is no finish line. We’re already looking forward to the next opportunities.
SELIN NACAR, DIGITAL CHANNEL MANAGER AT ON
