On expands into Europe and achieves a 200%+ YoY growth in online sales by optimizing its Shopping campaigns strategy

Having invested in its brand and products, On’s goal was to increase market share and brand awareness in its current markets, as well as tap into new markets across Europe. It set out to achieve this by growing revenue at competitive ROAS targets.

Working closely with the Google Shopping Team since August 2019, the On team developed and executed a holistic Shopping campaigns strategy across European markets, particularly Spain, Italy, Netherlands and Sweden.

Leveraging Smart Shopping campaigns and Showcase Ads, On was able to tap into new markets and expand its product portfolio beyond shoes to apparel and accessories.