Google Shopping

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Customers holding Shopping bags

Expertise & resources

Our Google Shopping (CSS) team shares their advice and tips to help you optimise your Shopping campaigns.

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Three trends and actions to build successful Shopping campaigns in 2023

Article

Three trends and actions to build successful Shopping campaigns in 2023
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Your guide to peak success

Article

Your guide to peak success
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Illustration of the Merchant Center dashboard

Article

Best practices for your feed in peak 2022
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Your Performance Max checklist

Article

Your Performance Max checklist
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Automation

Article

Performance Max upgrade & optimisation tips for audience signals and assets groups
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GSS expert offering solutions to common issues in merchant's GMC account

Article

5 common account & item-level GMC issues and how to fix them
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Succeeding with Shopping campaigns in 2022: 5 key actions and trends

Article

Succeeding with Shopping campaigns in 2022: 5 key actions and trends
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How to set up your Target ROAS and Smart Shopping campaigns successfully
Video

Article

How to set up your Target ROAS and Smart Shopping campaigns successfully
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A person checking and putting ticks in a list, confirming that everything works fine.

Article

How to optimise your Shopping campaigns to meet your business objectives in the year ahead
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Shopping ad linked with a bar chart that shows increase
Video

Article

How to build your Shopping campaign strategy around 'zero-impression products'
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Image with a person showing a pie chart, with shopping bags in front of her.

Article

Your weekly countdown to Black Friday '21 starts here
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Shopping ad with a sale sign that is linked via a thread with a parcel that is being loaded into a truck.

Article

Peak Season: Setting up your Shopping campaigns for success
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Article

Get your Shopping campaigns ready for the 2021 end-of-year peak season
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A Google Shopping (CSS) team member is helping their merchant improve the performance of their Shopping campaigns by adding extra blocks on a bar chart.

Article

OptiScore new recommendations and key optimisation opportunities for your Shopping campaigns
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A Google Shopping (CSS) team member in front of an EMEA map.

Article

Export & shipping best practices for your product feed and Shopping campaigns
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Mobile UX with a Shopping ad

Article

How to prepare your feed for scheduled website downtime
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Shopping ads that are selected automatically

Article

Improve the performance of your Shopping campaigns with Smart Bidding
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Illustration of a Shopping ad and its settings

Article

Tips to optimise your Smart Shopping campaigns in 2021
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Parcels with discount signs on them and an open laptop with a shopping basket.

Article

Black Friday: Tips & Checklist for your Shopping campaigns
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Christmas stocking and gifts being prepared

Article

Getting Ready for the Peak Season: Optimisation Tips for your Shopping Campaigns
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Online Shopping Journey showing products on computer screen, credit card and delivery boxes all connected by a thread

Article

Enhancing your Shopping campaigns’ performance with OptiScore
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Google Shopping team member points to a calendar date with a customer

Article

How to create your first feed rule in Google’s Merchant Center step-by-step
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Illustration of Merchant Centre screen

Article

How to modify your product feed in Google’s Merchant Center
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Magnifying glass inspecting graph

Article

Exploring automated bidding strategies to optimize Shopping campaigns
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Checklist with thread attached

Article

Best practices for Shopping campaigns when using Target ROAS as the bidding strategy
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Google Shopping team member, merchant and customer in front of a Shopping Ad

Article

The benefits of using Smart Shopping campaigns
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