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Lepape's main objective was to increase sales and basket size during peak weeks to take advantage of market opportunities. To prepare, Lepape built a unique team of professionals with expertise in digital and modernised their Shopping campaigns strategy by implementing Performance Max.
The first phase of this project started in Q3 2022, when Lepape created a plan to launch Performance Max campaigns in preparation for the peak months. This included a new campaign structure which put automation at the core, while controlling budgets by product category.
The next phase was to optimise their feed in Google Merchant Center (GMC), to provide the algorithm with the highest quality data. This included:
Increase in Revenue YoY
Increase in Average Order Value (AOV) YoY
Performance Max has allowed us to increase our sales and maximise reach and awareness across channels, while simplifying campaign management. We will continue to partner with the Google Shopping (CSS) team to optimise our campaign strategy going forward
Kévin Silvaggio, E-Commerce Director and Théo Lacourt, Acquisition Manager
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