Naturitas achieves a 30% increase in ROAS after testing and adopting Smart Shopping campaigns
With an increased dependence on digital channels in 2020, combined with a competitive healthcare market, Naturitas needed to find new ways to grow as a business. Looking to increase efficiencies and become more profitable, Naturitas partnered with the Google Shopping Team to optimise their Shopping campaigns, using Shopping ads as an integral component of their marketing strategy.
Naturitas implemented a traffic split test in Spain between Smart Shopping Campaigns (SSC) and standard Shopping campaigns, with around 50% of the traffic coming from each campaign type. They regularly monitored, iterated and optimised the campaigns’ performance by measuring and comparing the results of each campaign.
Naturitas saw significantly better results from their SSC compared with standard Shopping campaigns, with a 30% higher return-on-ad spend (ROAS) and 44% increase in conversion rates. These impressive results made it an easy decision to switch 100% of their Shopping campaigns to SSC.
Higher ROAS from SSC compared to standard Shopping campaigns
Increase in conversion rates from SSC compared to standard Shopping campaigns
At Naturitas, like all the big e-commerce players in general, we are transitioning from a start-up to a big, consolidated company. Now is the time to evolve and improve the profitability, without losing our ambition for growth. Our collaboration with Google Shopping is key to helping us connect with future customers at a healthy advertising price. We expect this to continue being our primary customer acquisition channel in the following years.
