GLAMIRA sees exponential growth in their first peak season by optimising their Shopping campaigns using automation

One of GLAMIRA’s main business objectives was to drive online sales and increase revenue across Europe by building a highly competitive digital platform. After establishing a strong brand presence on Search, the next challenge was to build more brand awareness to increase online conversions.

The first stage in implementing the new Shopping campaign strategy was to change all manual bidding to automated bidding. Once the teams had automated more than 99% of Shopping campaigns, GLAMIRA saw an immediate increase in revenue with a higher return on ad spend (ROAS).

The teams continued to optimise using the “Shopping for Business Objectives” (SFBO) framework across their Shopping campaigns. This helped them to identify the best categories to drive revenue and manage stock levels. Ensuring the Optimisation Score for Shopping Campaigns (OptiScore) was at 100% for all campaigns was also a key to success.