Foodspring adopts Smart Shopping campaigns across Europe and achieves a revenue growth of 54% YoY
As a company continuously looking to improve and innovate, Foodspring decided it was the right time to adapt and simplify its Shopping campaign strategy. Foodspring partnered with the Google Shopping team and its performance marketing agency, Touchpoint, to grow the business and reach new potential customers in European countries core for their business.
Converting Foodspring’s standard Shopping campaigns to Smart Shopping campaigns (SSC) was agreed as the best solution to improve the efficiency and effectiveness of its campaigns and build on its existing brand strategy. The teams decided to test SSC one market at a time, beginning in Italy and France. The successful results encouraged them to roll out SSC in multiple other countries including Germany, Austria and Belgium.
The Google Shopping team helped Foodspring to achieve a higher brand awareness in nine European markets, which ultimately resulted in a revenue growth of 54% YoY linked to their new SSC strategy. Moving its standard Shopping campaigns to Smart Shopping Campaigns helped Foodspring to stay relevant along the entire user journey. Using automation as a core element of their Shopping campaigns strategy, the company now targets its customers more efficiently, resulting in higher than average order values.
YoY revenue growth across Europe
Average order values
We were searching for the optimal campaign structure for all of our Shopping campaigns. With the new Smart Shopping campaigns structure, developed together with the Google Shopping (CSS) team and Touchpoint, we have found a scalable solution that gives us room for more strategic tasks and deep feed optimisation work.
