Unieuro sees a 49% increase in Shopping campaign revenue by focusing on feed optimisation

Having seen an increase in online sales during lockdown, Unieuro’s challenge was to continue growing revenue with the reopening of shops and offline sales in 2021. Unieuro also needed to focus on increasing visibility across their main product categories and subcategories by driving impressions, click through rate (CTR), and revenue for their phones, tvs, and household appliances.

Unieuro partnered with the Google Shopping team and their performance marketing agency, Zenith Media. Both teams agreed the best place to start would be to double down on their Shopping campaigns’ investment and feed optimisation.

Between April and December 2021, Unieuro was able to increase their revenue from their Shopping campaigns by 49% and saw a 64% YoY increase in impressions in their core market, Italy. As a result of their increased Shopping campaigns’ budget, and focus on feed optimisation, Unieuro also saw an increase in impressions YoY for their focus categories.