Asset groups – best practices
You can add as many high-quality assets as you want – the more assets you provide, the more ad formats the system can create. Don’t worry if you’re missing an asset, such as a video, Google can automatically generate one video for you using pictures from the asset group. When you have your own video ready, you can upload it to replace the auto-generated video. If you decide to upload your own video, please remember that it needs to be longer than 10 seconds and you are recommended to follow the best practices below:
Introduce the brand in the first 5 seconds – people who quickly skip the video will still see your brand.
Include audio to reach people who are only listening on YouTube as well.
Tightly frame the subjects and create memorable visual elements to grab people's attention.
Image picker and ad strength
When it comes to creating various assets you can use ‘image picker’ – it allows you to choose images from recently-used assets, past uploads, or from your website.
Key tip: Don’t forget to upload assets that you’re using for social campaigns.
The assets groups feature also provides you with a real-time feedback tool called ‘Ad strength’. This helps you implement best practices for optimal asset group setup, so you can maximise performance across all inventory where Performance Max can serve.
Asset insights will keep you in the loop about the performance of your campaigns, giving you more information and control over what visuals are served to your customers.
Creating asset groups – 3 key takeaways
- Use the ‘Ad strength’ indicator to replace low-quality assets with better creative;
- Add as many assets as possible to serve the ad on more inventories;
- Make sure assets comply with Google’s image quality requirements. Reach out to your Google Shopping (CSS) Team if you need any specific advice.