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ARTICLE
Search interest around Black Friday and Cyber Monday keeps on growing. Last year, U.K. shopping searches on Black Friday grew 31% on 2019 figures 1. The days around Black Friday are also becoming more important, with 51% of shoppers looking to spread their purchases over multiple days, including the week before 2.
At Google Shopping (CSS), we know how important the upcoming peak season is for your business. And Black Friday is when things really get going. To set up your Shopping campaigns for success this year, we’ve compiled this Countdown Calendar with tips and tricks for every single week until Black Friday. So, get ready for what’s shaping up to be the busiest period of the year!
If you want to learn more about peak preparation, read here about the four Shopping campaign strategies that can help your advertising efforts flourish during peak. Or check out this article on how to best structure your Shopping campaigns for the holiday season.
Happy peak season!
1 & 2 Think with Google, The ultimate seasonal retail calendar to help plan for the year ahead (May 2021).
This article was published by Google Shopping (CSS). Google Shopping is Google's CSS and a Premium CSS Partner.
