Download the PDF to see more details on how Sprinter partnered with the Google Shopping Team to develop a new Shopping campaigns structure.
Sprinter increases online sales and ROAS by maximising their Shopping campaigns’ efficiency
One of Sprinter’s marketing objectives in Q4 of 2020 was to grow their online sales revenue while maximizing their Shopping campaigns’ efficiency.
Both the Sprinter and Google Shopping teams worked closely together to optimise the Shopping campaigns structure with a focus on Smart Shopping Campaigns. Using the budget monitoring and auction insights reports shared by the Google Shopping Team, Sprinter was able to align targets and closely monitor metrics to keep their campaign performance on track. Smart Bidding also meant their Shopping campaigns could adjust automatically during the unprecedented business landscape of 2020, and capture the highest peak moments.
The product page has now become a key entry point to the eCommerce site, highlighting the importance of rethinking the product page from a CRO perspective
NURIA GARCÍA, PERFORMANCE MARKETING MANAGER AT SPRINTER
