MediaWorld increases ROAS by 80% YoY with a new and successful Shopping campaigns strategy

One of MediaWorld’s goals in 2020 was to grow the performance of their e-commerce site and achieve their ROAS targets. Historically, they’d used a strategic and goal-oriented campaign structure, however they found it difficult to analyse reports and recognise which campaigns to prioritise. They needed a solution that would help them to increase traffic and conversions coming from their Shopping campaigns, while maintaining their ROAS target.

Inmediato Mediaplus, with the Google Shopping Team, helped to develop a successful Shopping campaigns strategy for MediaWorld. The Smart Shopping Campaigns simplified campaign management, maximised conversion value, and helped to expand the brand’s reach.