MediaWorld

MediaWorld increases ROAS by 80% YoY with a new and successful Shopping campaigns strategy

One of MediaWorld’s goals in 2020 was to grow the performance of their e-commerce site and achieve their ROAS targets. Historically, they’d used a strategic and goal-oriented campaign structure, however they found it difficult to analyse reports and recognise which campaigns to prioritise. They needed a solution that would help them to increase traffic and conversions coming from their Shopping campaigns, while maintaining their ROAS target.

Inmediato Mediaplus, with the Google Shopping Team, helped to develop a successful Shopping campaigns strategy for MediaWorld. The Smart Shopping Campaigns simplified campaign management, maximised conversion value, and helped to expand the brand’s reach.

80%

Increase in ROAS, YoY

224%

Revenue increase, YoY

We are proud of the results already achieved. Switching from a traditional approach to a more advanced one while keeping very high expectations on performance wasn’t that easy; but thanks to a profitable partnership with the Google Shopping Team, we were able to unlock new opportunities (i.e. smart bidding) while granting high ROAS.

Giulia Staffieri, Customer & Digital Director Mediaworld Italy

Working with the Google Shopping Team has allowed us to optimise our Shopping campaigns strategy with relevant tools, reports and platforms, in order to reach the right audience at the right time efficiently.

Nicola Poggi, Head of Biddable and Innovation Inmediato Mediaplus

Download the PDF to see more details on how MediaWorld partnered with the Google Shopping Team to develop a Shopping campaigns strategy.

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MediaWorld increases ROAS by 80% YoY with a new and successful Shopping campaigns strategy

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