JUNIQE is a European e-commerce marketplace for creator-led designs, curated art prints, and home decor. Entering 2026, we set a clear target: 40% growth across our online channels. However, the sheer scale of our catalog stood in the way.

With more than 9 million products per country, our standard setup had reached its limit. New design categories launched with minimal visibility, growth plateaued in our key French market, and our product feed could no longer keep pace with our expanding assortment. In practice, a significant portion of our catalog simply remained unseen.

To pinpoint the blind spots created by our catalog size and address the root causes of performance issues, we partnered with the Google Shopping (CSS) team and worked closely with Lena Franzen and Stipe Oreč, our Account Managers. Together, we shifted from passive campaign management to an active, growth-focused Performance Max (PMax) and feed strategy, guided by Google Shopping (CSS)’s Feed Optimisation Growth Report.

Our strategy focused on three key areas:

• Rebuilding the feed for France: We localized product titles and descriptions to align with real search behavior for art and lifestyle products, moving away from literal translations.
• Reactivating dormant products: To handle our catalog's size, we set up one consistent method across all markets to spot new products and inactive SKUs with zero engagement, bringing them back in front of shoppers.
• Transitioning fully to PMax: We phased out our legacy Shopping setup in favor of PMax, establishing a robust creative asset library to ensure new product launches are fully supported from day one.

The results quickly reflected in the numbers, proving that a 9-million-product catalog can be a competitive advantage rather than an operational burden when supported by the right setup.

• 134% year-over-year revenue growth, driven by broader PMax adoption and improved product visibility.
• 13% quarter-over-quarter ROAS increase in France, our key market, powered by a localized and advanced feed.
  

Feed optimization across Google Merchant Center (GMC) and PMax is now central to our international growth. Moving forward, we will continue our partnership with the Google Shopping (CSS) team, integrate the automated Inventory Management Growth Report to monitor the health of reactivated products, and use the Growth Opportunity Report to introduce new artist categories across Europe.