CCP achieves +3,600% YoY increase in swimming pool online sales in partnership with the Google Shopping Team

The CCP and Google Shopping teams kicked off their partnership with a strategic workshop for the new swimming pool business. With the goal of increasing turnover and sales volume, they settled on a three-pronged approach: to improve their Shopping campaign structure considering the recommendations from their Google Shopping Team; to ensure all product inventory was present in their Google Merchant Centre feeds; and lastly, to apply automation via Smart Shopping campaigns, with ‘maximise conversion value’ as their bidding strategy.