CCP achieves +3,600% YoY increase in swimming pool online sales in partnership with the Google Shopping Team
The CCP and Google Shopping teams kicked off their partnership with a strategic workshop for the new swimming pool business. With the goal of increasing turnover and sales volume, they settled on a three-pronged approach: to improve their Shopping campaign structure considering the recommendations from their Google Shopping Team; to ensure all product inventory was present in their Google Merchant Centre feeds; and lastly, to apply automation via Smart Shopping campaigns, with ‘maximise conversion value’ as their bidding strategy.
+3,600%
Increase in sales in one month vs the sales in the previous year
+2X
Higher ROAS in selected Smart Shopping campaigns
Our Ma-Piscine-Loisir.com website had been recently launched and we had very limited data about relevant products in our Shopping Campaigns. However, we sold a record number of pools this summer. By maximising visibility of our products, Smart Shopping Campaigns allowed our website to quickly win a place in the online pool market while aligning with our ROI objective.
AUDREY SAINT MARTIN, RESPONSABLE MARKETING AT CREATIVE COMMERCE PARTNERS
