Nature Love increases revenue by 60% YoY and ROAS by 26% YoY during Black Friday season with best-in-class creative assets in Performance Max campaigns

Nature Love had set ambitious revenue growth and profitability targets for 2023. After successfully using a Performance Max campaign strategy for their sister brand natural elements in Q3, Nature Love focused on achieving significant revenue growth during Black Friday season. Their objective was to accomplish this while simultaneously enhancing the Return on Ad Spend (ROAS). Performance Max campaigns were a key part of their strategy.

In response to an unforeseen challenge, Nature Love transformed an internal technical issue into an opportunity. With a bold and proactive team spirit, they held strategic meetings with their Google Shopping Account Manager.

After thorough risk assessment and ensuring the implementation of asset quality best practices, the Nature Love team swiftly embraced the opportunity to implement a Performance Max campaign strategy 14 days ahead of Black Friday.

Their plan aimed to expand reach and profitability beyond typical online channels, optimizing effectiveness across platforms. They focused on utilizing high-quality creative assets as a key differentiator.

This involved carefully crafting a diverse range of assets, including text, images, and videos, to enhance the overall campaign performance.

Some of the best practices that contributed to the successful implementation of their strategy included:

• Adding professionally designed marketing creatives.
• Tailoring creatives for each relevant campaign.
• Maintaining consistency in the use of their logo or text overlays.
• Incorporating the recommended amount of all asset types (images, text, and video assets).

Nature Love's strategic decision to quickly launch their Performance Max campaigns yielded outstanding results.

• Revenue and Return on Ad Spend (ROAS): Nature Love outperformed its goals, achieving a remarkable 60% YoY increase in revenue while simultaneously improving ROAS by 26% YoY.
• Creative assets impact: The inclusion of new creative assets in Performance Max campaigns was instrumental to drive incremental sales, contributing approximately 20% of Black Friday season revenue.
• Impression Share: Nature Love recorded the highest impression share for its Performance Max campaigns during Black Friday season, surpassing larger competitors in their market.