Motea Accelerates International Growth with Performance Max, Boosting CTR by 29% YoY and Conversions by 137% YoY

Motea, a leading German supplier of motorcycle parts and accessories, sought to expand its reach and brand recognition across Europe. Having achieved great success in its home market, the company faced the challenge of scaling its business sustainably and increasing brand awareness while maintaining high-quality service, rapid delivery, and a tailored customer experience in new territories.

Motea collaborated closely with their Google Shopping Account Manager, resulting in a tailored strategy that maximized the impact of Performance Max (PMax) campaigns. Key elements of their approach included:

• Transitioning to Performance Max: Motea moved from traditional Shopping campaigns to PMax, leveraging AI to optimize their advertising efforts.
• Dynamic Asset Strategies: Motea implemented a dynamic approach to asset management, continuously updating assets based on seasonality, top-performing products, and internal promotions. This ensured their campaigns remained relevant and engaging for target audiences.
• Tailored Messaging and Creative Assets: Motea created unique messaging and creative assets for each new European market, capturing the attention of motorcycle enthusiasts across borders.
• Continuous Optimization and Monitoring: Motea's team worked closely with the Google Shopping team to monitor key performance indicators (KPIs) and adjust strategies, ensuring a strong foothold in each new market.

The results exceeded their original marketing and business objectives:

• Boosted conversions, keeping an efficient ROAS: Conversions surged by an impressive 137% year-over-year while maintaining a stable ROAS, underscoring the effectiveness of PMax in driving valuable traffic and generating sales.
• Increased click-through rates (CTR): Motea saw a remarkable 29% year-over-year increase in CTR, demonstrating the high relevance and appeal of their creative assets and campaigns.
• Successful market expansion: This partnership facilitated Motea's entry into eight new European countries, resulting in positive impact on brand awareness and market share.