Moonpig elevates the gifting experience and drives growth with high-quality assets in Performance Max campaigns

Moonpig, a leading gifting retailer in the U.K and Europe, was determined to enhance their Performance Max and Shopping campaigns to strengthen their market leadership. They faced the challenge of optimising their campaigns across numerous peak periods throughout the year, while continuously innovating and adopting new solutions to stay ahead of the curve.

Moonpig partnered closely with the Google Shopping team, embarking on a transformative journey that embraced innovative strategies. Key elements of their approach included:

• Early Adoption of Performance Max: Moonpig made a strategic shift from Shopping to Performance Max campaigns, leveraging its features to achieve their business goals.
• Asset Optimization: Moonpig prioritised high-quality asset creation, consistently using asset reporting to inform their creative decisions. They focused on creating and optimising a diverse range of assets, from birthday celebrations to anniversaries and everything in between, demonstrating their commitment to excellence.
• Tailoring for Multiple Peaks: Moonpig recognized the unique nature of their gifting business with its numerous peak periods. They worked with the Google Shopping team to customise bidding strategies, campaign structures, and creatives to effectively engage customers during these important moments.
• Embracing Innovation: Moonpig remained at the forefront of the eCommerce landscape, actively adopting new features like New Customer Acquisition, Profit Optimization and Advanced Feed optimisation techniques. This proactive approach further enhanced their campaign performance.

Moonpig's strategic approach yielded outstanding results. Their efforts resulted in consistently surpassing the ambitious targets they had set for their Performance Max campaigns. They also saw a remarkable 180% increase in campaign performance for their priority marketing KPIs, alongside a 100% increase in the number of high-quality assets across all Performance Max campaigns.

Moonpig continues to collaborate with their Google Shopping Account Manager to further refine their campaign strategy and maintain their leading position in the gifting space. They are focused on exploring new solutions and using Google’s AI and best practices from the Google Shopping team to continue delivering exceptional customer experiences and drive growth.